6 Best Natural Baby Soaps Moms Recommend in 2025

Is your baby’s delicate skin reacting to harsh soaps? You’re not alone. In 2025, more parents are switching to natural baby soaps that are gentle, safe, and trusted by moms everywhere. Choosing the right soap isn’t just about fragrance—it’s about protecting your baby’s sensitive skin from dryness, irritation, and harmful chemicals.

In this blog, I’ll share the top 6 natural baby soaps moms are loving this year. Whether your little one has dry, normal, or sensitive skin, there’s something here for every need.

And if you want to explore even more gentle baby soap picks, I’ve got a whole list waiting for you.

Let’s explore what makes these soaps stand out—and how you can choose the best one for your baby.

Why Moms Are Choosing Natural Baby Soaps

As a mom, I know we all want the best for our babies—and that starts with the products we use on their skin. That’s why more of us are moving away from traditional baby soaps filled with synthetic chemicals and artificial fragrances. Natural baby soaps are becoming the go-to choice because they offer a safer, gentler alternative.

These soaps are free from harsh additives and are often made with plant-based ingredients that nourish and protect delicate skin. They’re especially helpful for babies with conditions like eczema, dry patches, or sensitivities. Plus, they’re eco-friendly, which is a big win for parents who care about the planet too.

Simply put, moms are choosing natural soaps because they’re healthier for babies—and better for the environment.

What Makes a Baby Soap Truly ‘Natural’?

Not all soaps labeled “natural” are created equal. Some brands use the term as a marketing trick, even if their products contain synthetic ingredients. So how can you tell if a baby soap is truly natural?

A genuinely natural baby soap will have a short, simple ingredient list with recognizable components—think olive oil, coconut oil, shea butter, or calendula. These ingredients gently clean without stripping the skin’s natural oils.

Another sign of authenticity is certification. Look for seals like USDA Organic, EWG Verified, or NSF/ANSI 305. These labels confirm the product meets high safety and purity standards.

And always read the label. If the ingredients sound like a chemistry lesson, it’s probably not as natural as it claims to be.

Not sure what to check first? Here’s a simple guide on the safest way to pick a baby soap for your little one.

Ingredients to Look For (and Avoid)

Choosing the right soap starts with knowing what’s inside. Here’s a quick breakdown of the best and worst ingredients for baby soaps:

✅ Ingredients to Look For:

• Olive Oil: Moisturizing and rich in antioxidants.
• Coconut Oil: Gently cleanses and has antibacterial properties.
• Shea Butter: Deeply hydrates and soothes irritated skin.
• Calendula: Natural anti-inflammatory that calms sensitive skin.
• Aloe Vera: Cooling and healing, ideal for rashes or dryness.

Wondering if it’s enough to go natural? Here’s the real talk on is plant-based soap worth the hype?

❌ Ingredients to Avoid:

• Sodium Lauryl Sulfate (SLS): A harsh detergent that can dry out skin.
• Parabens: Preservatives linked to hormone disruption.
• Artificial Fragrances: Common irritants and allergens.
• Phthalates: Often hidden in “fragrance,” harmful to development.
• Formaldehyde Releasers: Found in some preservatives, toxic over time.

Sometimes, skin irritation isn’t from the soap—it’s from the water. Here’s why even your tap water might matter more than you think.

By sticking to gentle, plant-based ingredients, you’ll keep your baby’s skin soft, healthy, and happy.

Top 6 Natural Baby Soaps Moms Love in 2025

After testing dozens of products and listening to what real moms are raving about, I’ve narrowed it down to the top 6 best natural baby soaps of 2025. These soaps stand out for their clean ingredients, skin-soothing properties, and trusted brand reputation.

If you’re shopping specifically for a new arrival, you can also check out baby soaps perfect for newborns.

Let’s explore each one so you can find the perfect fit for your little one’s skincare needs.

1. Earth Mama Calming Lavender Baby Wash

This soap is a favorite in my house for bedtime routines. It combines lavender and vanilla to relax your baby before sleep—plus it’s certified organic and toxin-free.

Quick Snapshot

We love this soap for its calming effects and gentle ingredients. The foam pump makes it easy to use, and it never irritates my baby’s skin. It’s perfect for nighttime baths, especially if your baby has trouble winding down.

Definitely worth a try if you want a soap that soothes both baby and mom!

2. Burt’s Bees Baby Shampoo & Wash

A long-time classic that continues to impress in 2025. This 98.9% natural formula cleanses gently without drying your baby’s skin or scalp.

Quick Snapshot

This is the soap I grab when I need something affordable, effective, and gentle. It doubles as a shampoo, making bath time quicker and simpler. The scent is subtle and soothing, and I’ve never had any reactions from my baby’s sensitive skin.

If you’re looking for a reliable everyday baby wash, this one’s hard to beat.

3. Pipette Baby Shampoo + Wash

This soap earns major mom points for its plant-derived squalane, which mimics the skin’s natural moisture. It’s fragrance-free and perfect for babies with extra-sensitive skin or allergies.

Quick Snapshot

I highly recommend this for babies who struggle with dry patches or redness. It keeps the skin soft and soothed, with zero irritation. The fact that it’s fragrance-free makes it extra safe for even the most sensitive little ones.

Try it if you need something clean, mild, and dermatologist-approved.

4. Dr. Bronner’s Baby Unscented Pure-Castile Soap

If you’re looking for a multipurpose, ultra-pure baby soap, this one is a legend. Dr. Bronner’s has been around for decades, and their unscented baby formula is a top pick in 2025 for minimalist moms who want one soap for everything—from babies to laundry!

Quick Snapshot

This soap is incredibly versatile. I’ve used it for baby baths, cloth diaper washing, and even cleaning toys. A little goes a long way, so it lasts forever. Plus, there are no synthetic preservatives, foaming agents, or fragrances—just clean, honest ingredients.

Perfect for minimalist, eco-conscious households!

5. The Honest Company Purely Sensitive Shampoo + Body Wash

Jessica Alba’s Honest Company has really nailed it with this one. It’s designed for ultra-sensitive skin, and it’s both pediatrician and dermatologist tested.

Quick Snapshot

I used this when my baby had eczema flare-ups, and it made a noticeable difference. It’s ultra-mild and leaves no residue. Plus, it rinses clean and doesn’t dry out the skin.

Highly recommended if your baby needs a little extra care for their sensitive skin.

6. Aveeno Baby Daily Moisture Wash & Shampoo

One of the most recommended soaps by pediatricians and moms alike, Aveeno Baby uses natural oat extract to nourish and protect baby skin. In 2025, it’s still a top contender for baby skincare essentials.

Quick Snapshot

This one’s a classic for a reason. It’s gentle, effective, and smells naturally comforting. I’ve used it for years, and it consistently leaves my baby’s skin soft and rash-free. Plus, it’s great for older kids too.

A staple every mom should have in their bathroom cabinet.

Tips for Using Baby Soap Safely and Gently

Choosing the right soap is just one part of caring for your baby’s skin. How you use it matters just as much. Here are a few tips that I’ve learned through experience to make bath time safe, soothing, and effective:

✅ Use Lukewarm Water

Hot water can dry out or irritate your baby’s skin. Always test the temperature with your wrist—it should feel warm, not hot.

✅ A Little Goes a Long Way

Most natural soaps are concentrated. Use just a small amount on a soft washcloth or your hand to cleanse gently.

✅ Focus on Folds and Creases

Clean areas like under the neck, behind the ears, and in skin folds where moisture collects and irritation is more likely to develop.

✅ Rinse Thoroughly

Leftover soap can lead to dryness or itchiness. Make sure you rinse off all residue, especially in folds and hair.

✅ Don’t Over-Bathe

Newborns don’t need daily baths. 2–3 times a week is often enough unless there’s a big mess. Over-washing can strip natural oils from the skin.

✅ Pat Dry—Don’t Rub

Use a soft towel to gently pat your baby dry. Rubbing can cause friction and redness on delicate skin.

✅ Follow With Moisturizer

Apply a baby-safe lotion or natural oil within a few minutes of drying to lock in moisture and prevent dry patches.

FAQs

Here are some common questions parents ask that we haven’t covered yet:

Can I use natural baby soap on my newborn?

Yes, but make sure it’s fragrance-free, hypoallergenic, and specially designed for newborns. Always do a patch test before full use.

Here’s exactly how to do a quick patch test at home to avoid any skin surprises.

What’s the difference between baby soap and regular soap?

Baby soaps are made with milder cleansers and are pH-balanced for delicate skin. Regular soaps often contain sulfates and fragrances that can irritate babies.

Is it okay to use baby soap on hair?

Absolutely. Most baby soaps are 2-in-1 wash and shampoo formulas. They’re gentle on the scalp and won’t sting the eyes.

Do natural baby soaps expire?

Yes. Check the expiration date on the bottle. Natural products typically have shorter shelf lives due to fewer preservatives.

Can I use these soaps on myself?

Why not! Many moms (me included) use baby soap as a facial cleanser or body wash—it’s that gentle and clean.

Conclusion

Choosing the right baby soap isn’t just about cleanliness—it’s about protecting your baby’s sensitive skin and keeping them comfortable and healthy. In 2025, moms like us are prioritizing natural ingredients, trustworthy brands, and gentle formulations.

Whether your baby has dry skin, eczema, or just needs a safe everyday soap, one of these top 6 picks is bound to be the perfect match. Keep it simple, gentle, and consistent—and your baby’s skin will thank you!

Found your favorite? Click on the “Buy Now” link and make bath time better starting today. And if you’ve tried any of these or have your own favorite, drop a comment below—I’d love to hear what’s working for you!